Case file: Nuna Baby Essentials, Inc.
Every government filing on this incident, the dates as stated, and the days to notice against each state's statute. Built from the records on Nov 9, 2026, agency link on every row. Not legal advice.
The incident
- Breach window
- Sep 8, 2024 to Dec 6, 2024
- Discovered
- No discovery date stated in the letters we read
- State and federal records
- 2 filings, Feb 21, 2025
- Residents counted
- No state publishes a resident count for this incident
- Everyone affected
- 16,676, as reported to Oregon DOJ on Feb 21, 2025
- Information exposed
- Financial / bank account, Postal address
- Offered to those affected
- No monitoring offer found in the letters we read
- Third party named
- No
- Prior incidents
- 1 earlier incident on record for this organization
Filings
| Agency | Record date | People | In total | Days to notice | Links |
|---|---|---|---|---|---|
| Oregon Oregon DOJ | Feb 21, 2025 | 16,676 (total) | 77 days from breach end, statute 45 days | Record | |
| California California AG | Feb 21, 2025 | Not published | 77 days from breach end, statute 30 days | Letter Record |
People is the count the filing gives, residents of the state unless marked total. Days to notice runs from the discovery date the letter states, or from the end of the breach window when no letter states one, to the date on the state's first record of the incident. "Over" marks a count past the days the state's statute allows for notice to residents. The statute's trigger is a question of fact, the days are arithmetic.
Notice timing, state by state
- 77 days from the end of the breach window (Dec 6, 2024, no discovery date in the letter) to the Oregon record (Feb 21, 2025). Statute: 45 days from discovery or notification of the breach (ORS 646A.604).
- 77 days from the end of the breach window (Dec 6, 2024, no discovery date in the letter) to the California record (Feb 21, 2025). Statute: 30 days from discovery or notification of the breach (Cal. Civ. Code § 1798.82).
The statutes
- Oregon: 45 days to notify residents from discovery or notification of the breach, ORS 646A.604. Attorney General when more than 250 Oregon residents are affected, with the consumer notice.
- California: 30 days to notify residents from discovery or notification of the breach, Cal. Civ. Code § 1798.82. Sample notice to the Attorney General when more than 500 Californians are notified, within 15 days of the consumer notice (effective 2026).
Prior incidents by Nuna Baby Essentials, Inc.
| Records | Breach window | Filed with | People |
|---|---|---|---|
| Jan 21, 2022 | Mar 26, 2020 to Apr 7, 2021 | Oregon, California | 21,799 total |
Filings more than six months apart are shown as separate incidents.
Sources and method
Records as published by Oregon DOJ, California AG. Letter facts (discovery date, monitoring, third party) are read from the consumer letter the agency posted, 1 letter read for this incident, and quoted so you can check them. Texas and HHS publish no letters. First-seen times on each record page. Spot an error? Email support@breachtally.com with this page link.